Recruiting Experienced Agents Requires a Consistent, Professional Strategy

The dramatic change in the real estate market is making it more difficult for some brokers to maintain profitability. Decreased revenue per agent and a growing number of empty desks are resulting in a challenging business environment. It’s not all doom and gloom, however. Some brokers are viewing the current market conditions as an opportunity to grow market share and lay the foundation for future profitability. For these brokers recruiting experienced agents is more important than ever before.

Recruiting experienced agents has an immediate and positive impact to the bottom line. It also adds to the excitement level in an office, which can help with retention. The ability to effectively identify and attract experienced agents is more than a tactical advantage – in a highly competitive market, it is a core capability that will drive the success of a brokerage business for the long term.

So how does a broker execute a successful recruiting strategy while maintaining and managing all other aspects of their business? For some larger brokers, it requires a sizable investment in dedicated recruiting staff and technology. For others, recruiting is a priority that requires juggling blocks of time to focus on the effort themselves. And while this can work, it also means time away from their most important investment – their own agents.

There is now a third option; Recruiting Process Outsourcing (RPO) by Cogent Step Recruiting. RPO is a professional outsourced option that provides dedicated recruiting professionals to Brokers; applying proven process driven recruiting strategies with the experience, resources and expertise to meet a Broker’s recruiting demands today and long term...

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Published in RIS Media Daily Advisor on September 11th, 2008