Recruiting experienced, producing agents can significantly impact a broker’s bottom line and increase the excitement level and credibility in their office. Building and executing a consistent and effective recruiting strategy will drive sustainable business success for years to come.

Once a broker has established a goal of recruiting a certain number of experienced agents, they then need to lay out a plan to achieve that goal. And just as the broker will tell their agents; “To achieve your goals, you need to break it down to activity-what are you going to do every week to achieve that goal?”-It is no different for the broker’s recruiting efforts.

The first questions a broker asks an agent when breaking down their daily activities is typically; “how many buyer and seller prospects will you need in your funnel to achieve your goals?” and “what are you going to do every week to fill your funnel and keep it full?” Recruiting experienced agents requires the same type of commitment from the broker-to recruit 10 experienced agents, a broker may need to have 50, 60 or even 100 ‘interested’ prospects in their funnel. The broker’s brand, office location, available training and technology, private office availability and so many other factors (including their own individual ability to recruit) will play into establishing their value proposition locally. Agents can take months to make a decision to move and many ultimately either stay where they are or move to a different company...

Read the rest of the article at http://rismedia.com/2009-08-26/recruiting-experienced-agents-whats-your-strategy/#more-39621

Published in RIS Media Daily Advisor August 27th, 2009