In my everyday dealings with real estate brokers, there are some common dynamics that I am hearing about, in regards to recruiting in 2010.   Maybe they are unique to this market time and maybe they are a remodel of the same challenges that you have always dealt with.  Here’s what I found, you decide if they are new or just a different version of why recruiting can be tough:

1. Reaching the agent who you are trying to recruit seems harder than ever.   It feels like you’ve tried it all: a couple of emails, one or two voice mails, an attempt  to start a conversation when you saw her last week on tour and yet, she is not responding.

You would really like to have her on board; you know the value you have to offer her and can’t figure out how to get a hold of her.  You heard through “a friend of a friend in the business” that she is overwhelmed with spam email about recruiting, not from you but from all parties in the marketplace and is almost feeling stalked by local brokers.    How do you differentiate yourself to get through?

Your job as a managing broker is more demanding now than it has been in the 25 years since you started doing this. Whew!  You are working harder, with less staff and need more to happen than what you have time for.  2010 is a critical year for finding some profit in that frustrating P&L report that appears every month.

Read the rest of the article at http://rismedia.com/2010-02-16/recruiting-dynamics-of-2010/

Published in RIS Media Daily Advisor on February 17, 2010