We all can set goals but are we all achieving them? too many of us set goals for ourselves and our businesses yet too few actually achieve them. And it's not always from a lack of effort.
The problem isn't the goal Its a lake of objectives While finding the right goals are important they're usually not the reason why we're not achieving them. Most skip or confuse the next step which is defining your objectives that help you achieve your goal and if they do to find their objectives they're not smart objectives
Early on in my career, I used to suffer from the same problem until I finally figured out how to start achieving my goals years later when I really started digging into the wealth of knowledge is available at our fingertips through the Internet and books at large that a man called Peter Drucker Created a system called smart objectives I could've saved me years of struggling to figure it out on my own. Hey I'm going to explain this system to you and how to implement it
1- Goals vs Objectives Aren’t they the same? no. Before SMART objectives, Define your goal Goals are outcomes Objectives are how to achieve those outcomes Bad Goals: Make more money Good Goals: I want to be the #1 choice for my customers If you are struggling with this point please do watch “Start with WHY” - Simon Sinek Objectives are how we get there. Example: if our goal was “be the #1 choice for my customers in my category” then objectives would be: Increase trust in my Brand Provide 24/7 support Cut bug log in half
2- What are S.M.A.R.T. Objectives Acronym Specific – outline a clear statement the defines what is required. Measurable – A clear unit of measurement (preferably numerical) that can identify progress and completion of the objective. Achievable – objectives must be challenging, yet achievable. Where you are happy with the outcome and your team is willing to commit to it. Realistic - Managers focus on outcomes let the team focus on initiatives that achieving them Timely - A date of achievement must agree on and meet.
3- KPI’s Key Performance Indicators If you're going to concern yourself with outcomes, and your team with initiatives to achieve those outcomes You need to identify key performance indicators that are easily measured to see if you're on track for each initiative or not. This will help you with your overall measurements. The M in SMART So if one of our objectives was to Reduce bug death by half then your KPI would be very easy to measure weekly and even daily If your objective was to increase trust in the brand then you need to break that into a smart objective which is something like getting three customer testimonials and host them on our website You can see how one is subjective while the other is objective
4- Autonomy Own your part If we delegating how do achieve our outcomes to our team we have to give them the autonomy to be able to achieve those outcomes in the way they best see fit sometimes if we Micromanage we get in the way of our team achieving your objectives. We also give them an excuse to blame us even though they would never do it to our face if they don't achieve their objective
5- Accountability You have to hold your team responsible After we read the find our goal set smart objectives clear KPI's and how to measure the initiatives taken to achieve our objectives then giving our team the autonomy to work on their initiatives it's time for us to place accountability on our team it starts with putting a meeting on your calendar at the end of the allocated time whether that was a month or a quarter to review everyone's objectives. The idea is not to have everybody on the chopping block, As your neck maybe one of them. The idea is to make sure we hold each other responsible for our portions of the business Recap Summarize points Define your goal Have SMART Objectives KPI’s for initiatives Autonomy for your team Accountability